Search Engine Optimization (SEO) is an effective digital marketing strategy if you want to achieve a better ranking position in Google Search Engine Results Pages (SERPs). But sometimes it could also fail especially if it’s not done correctly. There are crucial elements that need attention for it to work, and it does not happen overnight too.
With this, you need to plan carefully and research. You need to spend time, effort and money as well if you want to build your presence online and be noticed by search engines especially Google since it’s very popular and widely used.
If you are already implementing this method, and you think there’s no or only little improvement in your SEO efforts, you might need to check on a few things and re-evaluate the overall condition of your business website. Here are tips that you can take note of if you want to improve the SEO ranking of your site.
1. Conduct SEO Audit For Your Website
Look at the structure of your website, the existing content and its information architecture. Doing so will help you identify the things that will be needing improvement and create and better strategy.
2. Website Navigation Should Be Improved
User experience is a big deal and search engines like Google want their searcher to experience only the best.
3. Fix Any Duplicate Content
Your content should be unique to avoid getting penalized. Make sure to check your website regularly and fix any contents that have been duplicated.
4. Mobile Optimization Is A Factor
Is your website optimized for smartphone users and other similar gadgets? A huge percentage of searches come from mobile users.
5. Website Speed Is Crucial
Make sure your website is optimized for speed too to avoid frustrated users because of long page load time. Check the image file size, script handling and browser caching.
6. Contents Should Add Values
This can have a positive impact on ranking your site. There is no substitute for having great content, you need to be consistent with this.
7. Metadata Should Be Inserted & Improved
Make it easy for Google to figure out what your website offers. Check the title, description and Alt tags.
8. Inbound & Outbound Links Are Important
Linking in and out of your pages is crucial and can get complicated at times. Always make sure that there is relevancy when linking since it can create a negative impact on your overall rankings if it’s not done right.
9. Content Should Be Readable
format the content where it’s easy to read and navigate to keep your site visitors scrolling and reading since it can have an impact on your SEO and conversion rates at the same time.
Remember to keep an eye on the things that continue to move in your SEO, and it’s a process that needs attention and a lot of effort too. You can always contact an SEO expert to help you achieve that top-ranking spot in SERPs.